Roc Nation's Co-Presidents Are in the Business of Building Legacy Artists

"There's no blueprint on how to get signed," Omar Grant says, but for himself and Shari Bryant, the co-presidents of Roc Nation, longevity is the key quality they look for in a potential signee. The "one-hit wonder" phenomenon has existed since the radio was invented a century ago - and it's only become more common with the sheer domination of social media, which artists now flock to in the hope of being "found." At Roc Nation, the executive duo wants to cut through the noise to find artists who...